1-3-18 Bira Moderuna Shibuya, Shibuya-ku Tokyo, 150-0002
Tokyo, Tokyo Prefecture

Pink Cow Conspiracy, Wednesday 12 July 2006, 7pm

Web 3.D - Serious applications for online virtual worlds, Paul Cohen, SonicViz (http://sonicviz.com/)

Online virtual worlds are now being used for purposes beyond the pure entertainment game markets: serious games (games created for training, health, government, military, educational and other uses), marketing and market research, SNS, and collaborative development.

The topic is relevant due to the growing market for online games and SNS and the convergence between the two - such as people using World of Warcraft (6 mill++ subscribers) guilds as a networking tool, to virtual business and educational projects inside MMOE (Massive Multiplayer Online Environment) SecondLife (270K+ subscribers) through to specially constructed environments for targeted demographics. (Habbo Hotel, Gaia Online, Cyworld, Cafesta) .

Relevant and of interest to marketers, developers, corporate trainers, educators, business development managers and anyone else interested in this growing industry.

The presentation will cover:
- An overview of the virtual world marketspace
- Examples/Case studies from the various sectors
- Trends - social and technological

The Takeaway
- Heads up on an emerging area - Web 3.D [without the hype]
- An understanding of where we are on the Technology Adoption Life Cycle model
- A glimpse into the virtual world economic models

== Speaker Profile ==
Paul Cohen has recently returned to Tokyo from Australia to start up a company in the Serious Games/Games for Health area. A former professional IT senior consultant in the finance industry, he currently classifies himself as an Artist/Engineer/CTO and holds Masters degrees in Technology Management and Music Technology.
See http://sonicviz.com/ for more.

DATE: Wednesday 12 July 2006

TIME: Doors open 19.00 'til late, Presentation starts 19:30

VENUE: http://www.thepinkcow.com

COST: No Charge for entry! Bar and food pay as you go
Registration NOT required. Just turn up

Events are usually the 2nd Wednesday of the month, but
August will be the 4th Wednesday - 23 August
... then 12 Sept, 11 Oct, 8 Nov

Conspiracy events were conceived by Pink Cow owner Traci Consoli to
bring together people building their own businesses. The events
consist of a presentation that gives attendees practical tips, advice
or knowledge that they can use instantly to help grow their business
followed by networking with other people who are building or want to
build their own businesses.

The Pink Cow - cool place, yummy food!
Andrew Shuttleworth http://hq.andrewshuttleworth.com
CVP - Connecting companies & Customers (http://www.cvp.jp)

CVP Featured Companies:
Action Japan (www.action-japan.com)
Business Grow (www.businessgrow.net)
Fidel Technologies (www.fideltech.com)
Zeros & Ones (www.zerosandones.jp)

Supporting organizations:
-> International Computer Association - http://www.icajapan.jp
-> The Investor & Executive Networking Meeting http://www.jci-inc.com
-> Entrepreneur Association of Tokyo - http://www.ea-tokyo.com
-> JET Alumni Group for Eastern Japan - http://www.jetaa.com
-> http://japan.ecademy.com - Connecting Business People

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Added by Andrew Shuttleworth on June 26, 2006