Outclass Your Competition - Build a Customer Experience Action Engine November 20, 2008

Borge Hald, CEO of Medallia, Inc. will share his insights on how to build a customer experience action engine, become a hero to your customers and outclass your competition. Topics will include: why being adored is worth it, measuring where you stand, driving engagement and action, why the software infrastructure matters, assessing readiness, and avoiding traps.

Customer experience. It's one of the hottest topics out there right now. We're not talking about just meeting customers needs, but delighting customers. What is it that has propelled some of the world's most iconic companies to customer experience hero status? Founded in 2001, Medallia provides enterprise feedback solutions to more than 25,000 businesses around the world. Customers include global hotel, financial services, retail, and high-tech companies such as Apple, Nike, Fidelity, Hilton, Marriott, and eBay. Medallia's SaaS-based solution enables companies to gather, monitor, and act on feedback from customers, partners, and employees.

BORGE HALD is the CEO and one of the founders of Medallia Inc. (www.medallia.com). Founded in 2001, Medallia provides enterprise feedback solutions to more than 25,000 businesses around the world. Customers include global hotel, financial services, retail, and high-tech companies. Medallia's SaaS-based solution enables companies to gather, monitor, and act on feedback from customers, partners, and employees. Prior to Medallia, Borge worked as a project manager for the Boston Consulting Group where he led strategy and operational improvement projects for international companies in a wide range of service industries. Before joining BCG, Borge worked in mergers and acquisitions at Morgan Stanley and in financial analysis for Procter & Gamble. He served as a lieutenant in the Air Force. Borge has a BBA from the University of Michigan, Ann Arbor, and an MBA from Stanford University.

BMA Members $15 includes breakfast; Non-members $30 includes breakfast.

Official Website: http://norcalbma.org/programs/productmarketing_html