Opinion Leader Development April 16, 2012

This masterclass will provide an in-depth approach focusing on the challenges faced whilst working with, and developing relationships with opinion leaders. The event will combine presentations, case studies and discussions with fellow industry peers under the guidance of Rob Barker, Partner, The Central Group which will provide attendees with a well-rounded understanding of the topic as well as the opportunity to focus on implementing real-life development plans based on individual experiences.

Key reasons to attend:

• Learn how to define and validate opinion leaders
• Analyse strategies to find the most appropriate opinion leaders for your needs
• Discuss real life development plans and how to put them in place
• Debate how best to develop a partnership plan for long-term collaborations
• Network with key industry executives
• Gain valuable CPD points through attendance

Official Website: http://www.smi-online.co.uk/2012opinionleader12.asp