The question of whether physicians are using online technology can finally be laid to rest. Studies show that between 70% and 90% of European physicians use the internet on a daily basis. In response, the pharmaceutical industry is deploying e-detailing, customer relationship management (CRM), healthcare provider (HCP) portals and consumer compliance applications to develop e-marketing strategies that, at last, demonstrate clear business objectives and measurable return on investment.
The eyeforpharma conference, Online Marketing and eDetailing, held in Berlin on 18-19 April 2007, will focus on a new ‘era of enlightenment’, with internet technology at the forefront of communication with European physicians.
Official Website: http://www.eyeforpharma.com/edetail2007/venue.shtml
Added by stefmalka on November 13, 2006