OMMA Behavioral July 30, 2009

OMMA Behavioral takes a unique look at how the behavioral layer is now a part of an increasingly complex marketing and technology “stack” of targeting tactics. Behavioral targeting has made its case with most marketers. The technology and the rationale have earned a place at the table. Now what? We’re all chasing “audiences, not just pages” now, just as the inventors of behavioral tracking technologies envisioned. Almost a third of marketers have used BT in their campaigns a recent Forbes survey finds, and the latest SEMPO poll of search marketers shows more interest in behavioral targeting even than in demographic targeting. But now that BT is part of the marketing mix it is also part of the increasingly complex technology mix.

Official Website: http://www.mediapost.com/events/?/showID/OMMABehavioral.09.SanFrancisco/type/Overview/itemID/625/OMMABehavioral-Bull’s-eye:%20Targeting%20Audience%20Value.html