NPD 2.0: Leveraging the Internet for New Product Development February 4, 2009

Web 2.0 principles have revolutionized the Web experience as well as the design patterns and business models of software companies. This is a workshop on how innovative companies can apply Web 2.0 capabilities to leverage end-users for a powerful new approach to product development, also known as NPD 2.0. NPD 2.0 can enable companies to co-create better and richer products in a reduced timeframe.

This course is designed to help students learn how to apply the capabilities of the Internet to the product development process. Participants will learn:

*The most successful examples of turning over non-essential control to users directly via the Web.
*How to leverage the web and NPD 2.0 to protect a traditional business model in a Web 2.0 world.
*The most useful Web 2.0/social networking apps to support a closer collaboration.
*How to extend NPD 2.0 to partners and channels.
*How to overcome challenges companies may face as they apply NPD 2.0 to their products?

The course will follow a highly interactive workshop format to ensure that the theory and best practices of innovation are understood. Participants will practice using state-of-the-art models of product development and so are encouraged to bring their own innovation challenges to class to learn how to resolve them using NPD 2.0.

Course code - 20322-003 - $540 until January 21st.

Official Website: http://tinyurl.com/NPD2-0