350 Ellis Street
Mountain View, California 94043

Product Development & Management Association, N Calif Chapter presents:

NorCal PDMA - Featuring: frog design!

Wed, Mar 16, 11:30am-1:30pm, Mountain View

MORE INFO: http://www.norcalpdma.org/program/index.html

Featuring: frog design!
Packaging for Product Development Success

Guest Speakers:

Susanne Rasmussen
Former International Marketing Director
Leapfrog Enterprises

Mick Malisic
Director, Corporate Communications
frog design Inc

Packaging, too often an afterthought for many companies, is an important part of the product. It can make the difference on how the product is viewed by the customer and how successful the product is in a retail environment. Packaging is both a marketing tool and a protective housing for the product.

Join us for a lively discussion on packaging processes, tips and best practices, as our experts discuss key packaging design and development issues and why you should care.

Learn how to effectively design packaging including using customer research and taking into account production and printing considerations

Discover the strategic impacts to product packaging like brand, messaging, and distribution channel considerations

Hear experts discuss first hand case studies involving strategic challenges, functional considerations and design and brand implications

About the Speakers

Mick is responsible for guiding frog's global marketing efforts and recently started advising select clients on their marketing activities, based on frog's design work. He combines a background in the entertainment industry with a 4-year apprenticeship under frog design founder and Co-CEO, Prof. Dr. Hartmut Esslinger. Along side Esslinger, Mick worked with a broad range of top-tier clients, as well as internal creative and executive teams. Mick is a frequent resource to various publications ranging from the Wall Street Journal to Newsweek and speaks at conferences regularly. He also recently initiated the "Bottom Line Design Awards" (to be published annually in Business 2.0 magazine), which recognizes the positive effects of experience-driven design on an entire company - from consumers' perceptions of the brand all the way to the bottom line.

DATE & TIME:
Wednesday, March 16
11:30am-1:30pm

LOCATION:
Veritas Conference Center
350 Ellis Street
Mountain View, CA, 94043
http://www.veritas.com/contactus/ContactUsHome.jhtml

COST & REGISTRATION:
Member/Non-member: $20/$30.
https://www.regonline.com/Checkin.asp?EventId=22085

MORE INFO:
Website: http://www.norcalpdma.org/program/index.html
Email: [email protected]
Phone: 650-380-2627

About Product Development & Management Association, N Calif Chapter:
The NorCal PDMA is the only local community for product development professionals. PDMA is connected to the best and brightest developers and entrepreneurs in the Bay Area and has strong ties to industry experts, corporations, and leading academic institutions.
www.norcalpmda.org
www.pdma.org
[email protected]

Added by nancytubbs on March 11, 2005

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