NorCal PDMA April Event: Localization in the Trenches April 18, 2007

Product development professionals recognize the importance of localization when marketing products internationally. However, the details of the localization process, particularly in terms of schedule and metrics, are often not well-defined...especially in the early stages of product development.

This month's program identifies what elements of a localization plan and schedule must be incorporated into the overall global release plan right from the start. You'll learn to ask and answer important localization questions during the planning phase of products that can help assure your product's international success and keep your global release on track.

Takeaways include:

* How long does translation take? What buffer is needed?
* How useful are metrics?
* How to break down each localization task into subtasks and why?
* How to assess the suitability and user acceptance of the localized version?

Our Speakers:

Sarah Kittredge,
Localization Manager
SumTotal Systems
Sarah manages the localization of the SumTotal Enterprise Suite into 20+ languages, as well as many other custom language projects.

Andrew Jones
Senior Project Manager
Rubric
Andrew Jones has worked on localization projects for Rubric for the past 8 1/2 years. His long list of clients includes Toshiba, Adobe, Computer Associates.

About NorCal Product Development & Management Association:
The NorCal Product Development & Management Association is a local community for Silicon Valley product development professionals that:
-Provides access to product development innovators
-Helps members develops careers in product development
-Improves the practice of product development in Silicon Valley
-Provides networking opportunities

PDMA members & partners: $25; non-PDMA: $35; add $5 at the door.

Official Website: http://norcalpdma.org