New York Software Industry Association Sales and Marketing SIG June 6, 2007

Creating Your Sales and Marketing Plan

Discover the principles of writing an effective sales and marketing plan and understand the importance of establishing goals and accountability. Learn to utilize your plan to attract potential investors.

By attending this seminar you will obtain an understanding:

You are building a case for your starting, continuing or growing your business
Why establishing goals and creating accountability is critical when obtaining financing
Building a business is building a series of processes and systems
Why consistency and accuracy is crucial to your business and attracting investors

Debaters include:
Morris Bocian, President, Creative Business Planning Incorporated
Kevin A. Drakeford, Esquire, Drakeford & Kane LLC
Anna Lieber, President, Lieber Brewster,
SIG Leaders include:
Jack Petrie, Senior Vice President, CRESA Partners
Ted Santos, CEO, Turnaround Investment Partners

Admission: Free for NYSIA Members, $20 for non-members, $25 for walk-in non-members.
Registration: https://www.nysia.org/regandmem/register.cfm?eventID=551, or call (212) 475-4503. There is not guaranteed entrance for walk-in attendees.
Registration closes: Wednesday, June 6, 12:30 PM

Official Website: http://www.nysia.org/events/calendar_disp.cfm?me_id=551