New Media and the Arts Forum October 10, 2008

THE NEW MEDIA REVOLUTION:
How Arts Organizations Can Thrive in the Digital Age

Sponsored by the Chicago Wallace Audience Engagement Network
FREE
Registration required at: www.CWAEN.com

October 10, 2008

8:45 am - 12:15 pm

Chicago Cultural Center

Claudia Cassidy Theater
2nd floor
77 East Randolph Street, Chicago

KEY TOPICS INCLUDE:

1. New Media Secrets of the PR Industry
2. Building Communities & Generating Support via Online Social Networks
3. Incorporating New Media & Web 2.0 to Achieve Profitable Branding & Marketing
4. How Arts Organizations can Leverage Newspapers’ Online Initiatives to Reach Audiences, Partners, Supporters & Reviewers

FEATURING:
Brian Solis
Author & CEO
FutureWorks

Pete Burgeson
crowdSPRING

Kara Walsh
Metromix

Michael Chin
KickApps: Social Media Applications On Demand

Lynne D. Johnson
Fastcompany.com

Jim Hirsch
ChicagoClassicalMusic.org

A.K. Crump
TasteTV Media

Erik Schroeder
Lookingglass Theatre

DESCRIPTION:
Although traditional media outlets such as newspapers and television face many threats to their very survival, the New Media revolution is expanding the way that arts organizations can, do, and will reach their audiences and supporters. Find out more about how even the most technologically challenged organization can significantly increase its marketing effectiveness by leveraging online communities, blogs, video, calendars and more. This half-day event features experts with real life experience discussing the steps you can take to implement a successful new media marketing and PR strategy, as well as learn new 21st century skills.

Official Website: http://www.CWAEN.com