New Com Forum 2010 - Lethal Generosity: How to Do Big Business By Doing Good April 21, 2010

Kami Huyse & Beth Kanter

Social good and corporate social responsibility are becoming oft-used strategies for companies looking to impress customers. But "lethal generosity", a term originally coined by Shel Israel, goes beyond mere tactics and operates at the cultural level. Companies that are generous members of a community, are often seen as credible and influential. As such, they gain the upper hand over their competition in that community. Hear case studies of companies that have employed lethal generosity and the results that they get from doing so.

Official Website: http://www.newcommforum.com/Social-Media-Education