Mobile Web Strategies 2008 September 9, 2008

Mobile Web Strategies 2008
Capitalizing On The Mobile Web - Opportunity and Obstacles

Also Featuring:

Jouko Ahvenainen, Chief Strategy Officer & Co-Founder, Xtract
Edwin Aoki, Technology Fellow, AOL
Pankaj Asundi, V.P. Media and Content, Ericsson
Barbara Ballard, CEO, Little Springs Design
Nitin Bhadari, CEO, Skyfire
Michael Chang, CEO & Co-Founder, Greystripe
Shawn Conahan, CEO, Intercasting Corp
Marc Davis, Chief Scientist, Yahoo! Connected Life
Chris Heuer, The Conversation Group
Gary Kibel, Attorney, Davis & Gilbert LLP
Dr. Lai Kok Fung, CEO, Buzzcity, myGamma
Patrick Lopez, Chief Marketing Officer, Vantrix
Sean MacNeill, V.P. and G.M. Global Services, OpenWave
Frederic Martinent, Product and Marketing Director, Gemalto
Tony Nethercutt, V.P. Sales, AdMob
Mei Lin Ng, Co Founder and V.P. Marketing, mig33
Bena Roberts, Chief Editor, GoMo News
Justin Siegel, CEO, MocoSpace
Ganesh Sivaraman, Senior Business Development Manager, Forum Nokia Americas
Jason Spero, V.P. Marketing, AdMob
Vince Staybl, CEO, itsmy.com
Carol Taylor, Director of User Experience, Motricity


Covering:

Who Is using the Mobile Web and Why?
Strengths and weaknesses of the mobile web
Who and what will drive the next generation of the mobile web?
The most sustainable business models
What is the cost? What is the expected ROI?
Who's investing in the mobile web?
Mobile Social Networks, the explosive growth area of the mobile web
Mobile browsers - what's out there and what's on the horizon
Mobile web advertising: The next big opportunity
Enhancing the user experience through effective design
Examining the hot mobile web 2.0 applications
Mobile retail purchasing, billing
Mobile Search optimization
Infotainment: Marketing and monetizing mobile information and entertainment services
Operator Strategies, solutions and services that enable ease of use and drive traffic
Legal and regulatory issues
The iPhone factor
Operator guidelines


Mobile Web Strategies 2008 is the only official Mobile Web conference produced in partnership with CTIA. CTIA WIRELESS I.T. and Entertainment is the largest wireless data event in the internet, wireless and telecommunications industries drawing nearly 20,000 international visitors in 2007. All registered attendees of Mobile Web Strategies 2008 receive complementary admission to CTIA Wireless I.T. & Entertainment Keynote sessions and access to the exhibit floor.

Official Website: http://www.mobilewebstrategies.com