Mobile Marketing: The new communication currency January 9, 2008

Some of the elements we'll explore are the three flavors of mobile advertising, unique wi-fi approaches, the ability to target a users device (iPhone, PC Notebook, PC Gaming devices [Sony PSP]), and the ability to target a user demographic.

Kevin McKenzie will moderate a lively discussion on this frontier. Joining Kevin will be Jon Marony and Jason Grigsby.

Official Website: http://www.portlandadfed.com/events/details.php?id=2