Mobile Forum: Getting Mom to Use LBS July 17, 2008

After years and years of technical talk, platform talk, business model speculation, and ecosystem building, it looks like Location-Based Services are finally here. So let's push back the talk of control planes, tri-lateration, TDOA, platforms, and bring forward the discussion of what applications and services will soon be provided to consumers. How will location-awareness be integrated into the mobile lives of end users? How will they interact with position-aware apps? Will your mom ever use this stuff?

Where usually our meetings scratch below the paint to understand how things really work, this time we're flipping that model upside down, and worrying more about the veneer - what is LBS going to look like to the mobile consumer?

Take a look at our agenda: we'll hear from companies leading this sector and from the innovators that will revolutionize the way people use location-awareness. And there will be demos and startups after lunch.

Free for members, $200 for non-members.

Official Website: http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=b7d0d32e-6b7e-4a3c-b393-574b38ff7fb0