Measuring Design's Impact - Is It Possible? April 23, 2007

A recent European design conference focused on Measuring Design, a topic of interest and controversy for designers and design managers. Along with representatives from companies such as Google, BMW Design, Microsoft, Helly Hansen, Johnson Controls and others, Norcal BMA's Design Roundtable Manager attended, paying particular attention in order to spark equally lively discussion amongst our membership. What are some of the methods that design managers use to measure the ROI of design? How can we better communicate design results to executive management? How does the process of measuring affect the design process? Or...is measuring design even possible? These are just some of the explorations that will be reported - and perhaps argued - at our the NorCal BMA April Design Roundtable.

Speaker's Bio
Nancy Coleman, Marketing Consultant and Business Coach
Now an independent marketing strategist, design manager and agency business coach, Nancy previously owned and managed The Ideas Group, a successful design and marketing strategy firm for almost two decades. Nancy has worked extensively with a diverse client base -- high-tech, medical, financial, transportation, communications, services and others -- always with attention to innovative practices. Nancy is a former BMA president/chairman, and actively serves on the Advisory Board for the Forum for Women Entrepreneurs & Executives.

Free for BMA members, $15.00 for Non-BMA members.

Official Website: http://norcalbma.org