MASHUP* January 17, 2008

Theme: ‘Local’ – to explore and debate what are the trends and where is the value for ‘Local’ on the fixed and mobile web.

Supported by: Simmons&Simmons

Speakers/Panel/Contributors (subject to final confirmation):

Stefan Magdalinski, ex co-founder and CTO of UpMyStreet.com
Stefan’s background of credits also include co-founding TheyWorkForYou.com and FaxYourMP.com. He is now currently CTO at MOO.com, an online user-content printing startup.



Nik Hole - Head - 118.com (Europe) (The Number)

Coming up for my 6th year with 118118 and other companies in the group. I was the first employee in the UK and have worked in many roles including Deputy MD in UK and Italy. I have been a passionate champion of the internet for all those 6 years and am now working on our European websites. My background includes a period freelancing for Silicon.com.

Max Jennings - co-Founder, WeLoveLocal.com
Max Jennings is co-founder of welovelocal.com a social local search website
which helps people find the best local businesses in there area by reading
reviews and recommendations from people they can trust. Other interests
include eMomentum: a privately funded internet company dedicated to
investing in and creating remarkable websites and eConversions - a paid on
performance search marketing agency.

Phil Geraghty Product Director - TouchLocal

Product Director for Touchlocal.com, looking for ways to drive interaction from users.

Robert Hardie - Content Strategy Director in Northcliffe's Media's Digital Division

After a reporting career that took in both the regional and national press, Robert became Chief Sub Editor at the Derby Telegraph in 1997 and was appointed Head of Electronic Publishing at the title in 1998.

As Northcliffe Media's digital strategy developed he assumed Content responsibility for all the group's Midlands operations in 2000 and then all Northcliffe's in 2002.

When Associated Northcliffe Digital was formed in 2006 he was appointed Managing Editor and he moved to take up the same role in Northcliffe role in October 2007. On January 1, 2008, he was appointed Content Strategy Director.

Frederic Court - Partner, Advent Venture Partners

Frederic sits on the Board of Qype

Sokratis Papafloratos - CEO, TrustedPlaces

Joel Brazil, Tipped

Andrew Scott, Rummble



Theme: Local

But - do you have to be a dominating aggregator or online directory to make money from the long tail of local?

How are the big incumbents taking advantage of local and where do they see it going?

Should the big companies do local sites – or how do they ‘localise’?

Can local advertising-driven services make money?

Is local search great for local advertisers, or will they still lose out to the national guys who offer a product/service in every local area?

Isn’t local search only effective if local businesses are online? Or will they just rely on ‘aggregators’ such as toptable, trustedplaces?

Online directories – can they/should they look to add more local value?

Location: Simmons and Simmons, CityPoint, One Ropemaker Street, London

Postcode & Map: EC2Y 9SS

Registration: £35.

Programme:

18h00 - Registration (tea/coffee & biscuits)

18h30 - Speakers/Panel

19h00 - Panel/Q&A

20h10 - Networking & Demos

Official Website: http://MASHUPEVENT.COM