Marketing SIG: 'You Named It What?' June 12, 2006

http://www.sdforum.org/SDForum/Templates/CalendarEvent.aspx?CID=1881

Learn how to find, protect and promote your company and product names while building a powerful marketing and trademark portfolio.

The speaker is Athol Foden, president and founder of Brighter Naming, Silicon Valley's leading independent naming agency, and also a senior advisor to the US Market Access Center and a popular marketing lecturer for UC Extension in Silicon Valley.

Your company and product name can dramatically help you market and position your company. They are shorthand for your brand promise and are protected by trademarks that become valuable intellectual property assets. You'll learn about the differences between US and International registrations and usage. It is never too early to start finding and protecting your trademarks and never too late to promote them properly.

$10.00 for SDForum Members, $20.00 for non-members.

http://www.sdforum.org/SDForum/Templates/CalendarEvent.aspx?CID=1881

Official Website: http://www.sdforum.org/SDForum/Templates/CalendarEvent.aspx?CID=1881+