Market4Demand | The Facts About Search Engine Marketing April 21, 2005

Market4Demand Marketing Educational Series for Entrepreneurs (MESE) presents:

Market4Demand | The Facts About Search Engine Marketing

Thu, Apr 21, 9:00am-12:00pm, Santa Clara

MORE INFO: http://www.acteva.com/booking.cfm?bevaid=80745

Join us on April 21st for the informative marketing workshop where 2003-04 President of the SVAMA, Founder of Market4Demand's MESE and technology marketing promotion expert, Sarah Autrand, uncovers The Facts About Search Engine Marketing and how to apply them for your business. Let's face it, no matter what technology solution your company's offering, very few prospective consumer, IT, or line-of-business customers will spend the time to click through more than a few search page results. And we all know that the best defense is a good offense. So don't let your competitors grab your market share, sales leads, or revenue--get your company on page 1 or 2.

Workshop attendees will leave with practical SEM knowledge they can employ immediately as well as a list of key terms and resources.
? Maximizing your website traffic through an integrated SEM offense strategy
? Advanced project management tactics to ensure a successful overall SEM initiative
? Leveraging SEO best practices to enhance your website's search engine allure
? Website content management strategies that work
? Developing, monitoring your keyword arsenal
? Buying search related services
? Crafting and managing search ads that initiate your preferred prospect behavior
? What you should never do in SEM
? Leveraging SEM in a comprehensive branding strategy to attain a premium market position and shorten sales cycles

SPEAKER
Sarah Autrand is a seasoned high-tech professional with over 20 years experience acquired from a career spanning 4 Fortune 500 companies, including DEC and Fujitsu, and over 30 emerging enterprises. In addition, Ms. Autrand is Adjunct Professor of marketing communications at San Jose State University and sits on the education panel of the eMarketing Association, where she contributed to the association's e-marketing certification program curriculum development. A pioneer in email direct marketing, she is a frequent and popular speaker on popular marketing topics.

DATE & TIME:
Thursday, April 21
9:00am-12:00pm

LOCATION:
Network Meeting Center at the Techmart
5201 Great America Parkway
Santa Clara, CA, 95054
http://www.networkmeetingcenter.com/locat.html

COST & REGISTRATION:
$50 Standard.
http://www.acteva.com/booking.cfm?bevaid=80745

MORE INFO:
Website: http://www.acteva.com/booking.cfm?bevaid=80745
Email: [email protected]
Phone: 415-759-7789

About Market4Demand Marketing Educational Series for Entrepreneurs (MESE):
Market4Demand, a technology marketing services firm located in San Francisco, delivers strategic and tactical marketing services that help increase shareholder and customer value. For more information about Market4Demand's services and the Market4Demand Marketing Educational Series for Entrepreneurs (MESE) visit http://www.market4demand.com.