Market4Demand | Reducing Your Online Marketing Liability February 24, 2005

Market4Demand Marketing Educational Series for Entrepreneurs (MESE) presents:

Market4Demand | Reducing Your Online Marketing Liability

Thu, Feb 24, 8:30am-12:00pm, Santa Clara

MORE INFO: http://www.acteva.com/booking.cfm?bevaid=82218

Is it Legal or a Liability? A question many technology firms (just ask Claria, Microsoft, DoubleClick, Alexa(Amazon), NEIT Solutions, AOL, and IBM to name a few!) had to ask after the fact, after costly legal fees and after negative publicity. In this lively, informative workshop presented by two experts on IP, trademarks, copyrights, and advertising law from Wilson Sonsini Goodrich & Rosati, executives will learn how to reduce their online marketing liability and avoid the most common legal pitfalls of online marketing. At "Reducing Your Online Marketing Liability: Legal Pitfalls and How to Avoid Them", you'll learn how to mitigate your marketing risk, including new trends in online marketing law. Adware, contests, domain names, keyword advertising, linking, meta tags, privacy polices, spam, and spyware will all be covered.

Attendees will learn:

*Steps to take to ensure your advertising is substantiated, fair and truthful
*Ways to avoid creating confusion regarding source, sponsorship or affiliation in online marketing tools
*How to protect your online content
*How to consider legal issues early in the development cycle
*Best legal practices to use when emailing solicitations
*Ways to handle the potential legal minefields of online games and contests
*Tips on how to create and adhere to a privacy policy

SPEAKERS

John L. Slafsky, Partner, Wilson Sonsini Goodrich & Rosati
Richard Nessary, Associate, Wilson Sonsini Goodrich & Rosati

DATE & TIME:
Thursday, February 24
8:30am-12:00pm

LOCATION:
Network Meeting Center at the Techmart
5201 Great America Parkway
Santa Clara, CA, 95054
http://www.networkmeetingcenter.com/locat.html

COST & REGISTRATION:
$60 Standard, $50 Affiliates.
http://www.acteva.com/booking.cfm?bevaid=82218

MORE INFO:
Website: http://www.acteva.com/booking.cfm?bevaid=82218
Email: [email protected]
Phone: 415-759-7789

About Market4Demand Marketing Educational Series for Entrepreneurs (MESE):
Market4Demand, a technology marketing services firm located in San Francisco, delivers strategic and tactical marketing services that help increase shareholder and customer value. For more information about Market4Demand's services and the Market4Demand Marketing Educational Series for Entrepreneurs (MESE) visit http://www.market4demand.com.