Market4Demand | Measuring and Improving Marketing Effectiveness March 30, 2005

Market4Demand Marketing Educational Series for Entrepreneurs (MESE) presents:

Market4Demand | Measuring and Improving Marketing Effectiveness

Wed, Mar 30, 8:30am-12:00pm, Santa Clara

MORE INFO: http://www.acteva.com/booking.cfm?bevaid=80753

What gets measured gets managed. Yet, identifying meaningful marketing metrics is a high hurdle most technology companies have yet to clear. While most marketers are familiar with measures such as market share, response rates and cost per impression, the efficiency and effectiveness of a company's marketing business processes are typically overlooked in the high tech industry. According to recent research conducted by Forrester Research and the Association of National Advertisers (ANA), 78% of executives surveyed said measuring the sales impact of marketing was difficult, and most couldn't even agree on the definition of measurement. In addition, over half of the respondents insisted that measurement data was hard to obtain, while more than 33% claimed it wasn't detailed or timely enough to be useful.

So leave marketing guesswork behind and join us on March 30th for an informative Market4Demand Marketing Educational Series for Entrepreneurs MESE) half-day intensive workshop, where you'll learn how to measure and improve the ffectiveness of your marketing efforts and processes.

At Measuring and Improving Marketing Effectiveness, you'll learn how to:
- Balance your attention across leading and lagging indicators of marketing effectiveness
- Prioritize strategic marketing initiatives
- Address marketing measurement challenges
- Apply systems thinking to marketing efforts for the company's overall success
- Monitor the performance status of your marketing efforts on an ongoing basis
- Meaningfully identify your stakeholders, suppliers, and customers across all your marketing processes, as well as their "care-abouts"
- Avoid wasting marketing dollars and people resources
- Get a clear picture of what can and cannot be measured
- Link marketing successfully to sales by ensuring customer resonance
- Find valuable marketing measurement and process improvement resources

SPEAKER: Lynn Hunsaker, Principal and Founder, ClearAction

DATE & TIME:
Wednesday, March 30
8:30am-12:00pm

LOCATION:
Network Meeting Center at the Techmart
5201 Great America Parkway
Santa Clara, CA, 95054
http://www.networkmeetingcenter.com/locat.html

COST & REGISTRATION:
$50 Standard.
http://www.acteva.com/booking.cfm?bevaid=80753

MORE INFO:
Website: http://www.acteva.com/booking.cfm?bevaid=80753
Email: [email protected]
Phone: 415-759-7789

About Market4Demand Marketing Educational Series for Entrepreneurs (MESE):
Market4Demand, a technology marketing services firm located in San Francisco, delivers strategic and tactical marketing services that help increase shareholder and customer value. For more information about Market4Demand's services and the Market4Demand Marketing Educational Series for Entrepreneurs (MESE) visit http://www.market4demand.com.