622 SE Grand Avenue
Portland, Oregon 97214

WHAT: Lunch & Learn: Business from the Heart
WHEN: Thursday, September 20 from 12 to 1:00 p.m. (This is the first of a three-part series – other dates TBD)
WHERE: CubeSpace, 622 SE Grand Avenue, Portland, OR 97214
COST: FREE! Just bring your own lunch.

Three little chats on the Big Issue: marketing (Eww, yuck!)

The (necessary) evil of the modern world, marketing is supposedly what stands between you and doing what you love. No marketing, no clients, and no fun work (and no grocery money.)

Well, that's not exactly true. Marketing doesn't have to take on the traits of its evil twin, Hype. Marketing can have integrity and still be effective. And, for those of you who actually want to help make the world a better place, here's a little known secret: marketing can actually bring healing. (!)

In this three-chat series, we're going to cover the essentials of marketing with heart, showing how it's not a veneer over your business, but it goes to the core of who you are, and how you relate to people.

The First Chat: The true purpose of marketing (and it isn't attraction).
Between the hubbub about The Secret, and all the marketing experts who tell you to "speak to their needs and wants," it's no wonder most business owners are in search of 'attractive marketing.' Unfortunately, marketing's true goal is not about attraction, and needs and wants are not the first thing you need to work with. And, what's more, isn't there a place to speak from your heart? At this chat, we'll be covering:
• The true purpose of marketing (and it isn't attraction.)
• How to speak to the ego, without betraying the heart.
• The difference between urgency and hype, and how not to cross the line.
• The three essentials of a marketing message that gets noticed, connects, but doesn't leave you or your clients feeling slimed.

Join us for this series of CubeSpace Lunch & Learns, facilitated by Mark Silver.

Mark is the author of Unveiling the Heart of Your Business: How money, marketing and sales can deepen your heart, heal the world and still add to your bottom line, among other titles. He's a fourth-generation entrepreneur and a designated spiritual teacher in his Sufi lineage. His weekly articles are read by thousands around the world. You can find free resources, including an excerpt of his book, online:
http://www.heartofbusiness.com.

Official Website: http://www.cubespacepdx.com

Added by CubeSpace on September 8, 2007