Life is good at Fenway July 7, 2007

Life is good® will take to the field at “America’s Most Beloved Ballpark” as the Boston-based lifestyle and apparel company today announced that its annual festival will move to Fenway Park in 2007. The event will be held on Saturday, July 7 as Life is good ® at Fenway steps up to bat for children facing unfair challenges.

Tickets for the Annual Summer Festival, which will run from 11 a.m. until 6 p.m., go on sale today at www.lifeisgood.com and in person at Life is good® retail stores, participating Dick’s Sporting Goods stores, and Bob’s Stores and REI stores.

The annual celebration of summer fun and good old-fashioned Americana will feature a spirited athletic competition, classic ballpark food, great live music, and a colorful mix of good-time activities for all ages.

Life is good® is hoping for a grand slam in fundraising as they aim to raise more than $1 million to support The Red Sox Foundation and Project Joy, a grassroots non-profit organization that utilizes the healing power of play to foster the social and emotional development of Boston’s poorest children.

Attendees will have a once-in-a-lifetime chance to experience Fenway Park like never before at this family-friendly event. The festival will feature a host of activities including:

• Contests throughout the day. Compete in bubble gum blowing, peanut tossing, and seed spitting contests for all ages.
• Red Sox legends. Watch for guest appearances from Red Sox immortals and Wally the Green Monster .
• Dunk-a-Yank. This is your opportunity to sink one of the Boston’s arch rivals in the Dunk-a-Yank tank set up on the concourse.
• Dugout pictures. Don’t miss the opportunity for you and your friends to have a once-in-lifetime picture taken as you sit in the third base dugout.
• Pitching and batting cages in the Big Concourse. Think your fastball is blazing? Have your pitch clocked by radar and swing in the batting cage.
• Participate in the world’s biggest game of catch in the stands.
• Beach balls and tee shirts. See more flying tee shirts and beach balls than you’ve ever seen in one park before.
In addition to activities taking place throughout the park, musical performances and award ceremonies will take place on the stage located atop the first base dugout. Family favorite SteveSongs, Neil Diamond tribute band SuperDiamond, and The Gin Blossoms will entertain the crowds throughout the day.

Sponsors for Life is good at Fenway include Dick’s Sporting Goods, SAP, UPS, Four Points by Sheraton, Harvard Pilgrim Health Plan, Splenda, DS Graphics, Silvertech, Juniper Graphics, REI, Braver P.C., Upper Crust, Island Oasis and REI. Media sponsors include 93.7 MIKE FM, Boston.com, The Improper Bostonian, Comcast, Bostoncentral.com, and Bay State Parent.

Gates for the event will open at 11 a.m. Tickets for Life is good® at Fenway are $20 for adults and $10 for children. For complete information on the festival, visit www.lifeisgood.com

Compete for the title of World’s Greatest Backyard Athlete
Once again, the title of World’s Greatest Backyard Athlete is up for grabs, this time with a baseball twist. More than 100 “athletes” are expected to take to the Fenway field to compete in athletic endeavors such as the Wiffle Ball homerun derby, the Green Monster Frisbee Toss, Peanut Pitching and the Warning Track Dash.

To compete for the title, athletes must display a mastery of odd skills and backyard savvy. More importantly, athletes commit to raising $5,000 for children who face unfair challenges. One hundred percent of funds raised from the 2007 World’s Greatest Back Yard Athlete competition will benefit Project Joy and The Red Sox Foundation. To register for the competition, visit www.fenwayathletes.kintera.org

Super Fan Contest
Not sure if you can compete for the title of World’s Greatest Backyard Athlete? Every team needs its fans – and you could be named the Sox Super Fan Contest Winner. To enter the contest, fans can visit Boston.com and upload a picture and description demonstrating their fanatic desire to be named this year’s Super Fan. Boston.com will select ten finalists who will compete onsite for the judges, hoping to be named the 2007 Super Fan atop the dugout at Fenway Park.
More Life is good® Festivals
While life may be good at Fenway, there are a host of Life is good® festivals taking place beyond Boston. Life is good Watermelon Festivals will be held in four other states this year including North Carolina, Tennessee, Pennsylvania, and Michigan. A full list of festivals and dates can be found on the Life is good website at www.lifeisgood.com
About Project Joy
Project Joy is a community-based, non-profit that uses play to strengthen and heal the lives of children who have been deeply impacted by trauma. The loss of a child's playfulness and optimism is amongst the greatest of all human tragedies. Children who have been wounded by trauma often stop playing. When children stop playing, they stop living and growing. Project Joy's mission is to ensure that nothing stand in the way of healthy play for all children.

Project Joy provides teachers and childcare providers, especially those working with poor and/or traumatized children, with the training and resources to strengthen and heal their children through play. More information can be found at www.pjkids.org

About the Red Sox Foundation
The Red Sox Foundation is the official team charity of the Boston Red Sox. The Foundation’s primary focus is in serving the health, education, recreation, and social service needs of children and families in need across New England. The goal of the Foundation is to harness the passion fans have for the Red Sox and transform into a vehicle for positive change in the community.
A registered 501(c)3 charity, the Foundation was founded in 2002. The Red Sox Foundation is the largest professional sports charity in New England and one of the largest in Major League Baseball.
About Life is good, Inc.®
Life is good®, based in Boston, MA, spreads good vibes through its colorful collection of apparel and accessories, and the contagious grin of Jake, its optimistic cultural hero. For more information on Life is good®, please visit www.lifeisgood.com

Official Website: http://www.lifeisgood.com