Lectures in Entrepreneurship April 3, 2013

Have you heard, "If it doesn't taste good, it doesn't belong in your mouth?" If so, you already know Tami Cromar's mantra. Disillusioned with the architectural design industry, Tami took her IRA funds plus her talent for cookie-making and created a bakery: RubySnap. After a dust-up with a corporate bully over the company's former name drew extensive media attention, Whole Foods came calling and the media happily spread the word. Almost three successful years later, her mantra remains the same?and her customers relish every single bite.