November 15, 2006: Creating Your 2007 Marketing Calendar

With: David Cohen.

Your marketing plan is a critical document that scopes out your strategy for the entire year. It is a document you will refer to continually as it reminds you of when you need to approach the media and what highlights to focus on to garner that attention. It specs out when you will send out direct mailers, when to schedule cold call blitzes, and when to hold events to bring your business closer to your customers.

What better time to plan out how you are going to drive more business to your business next year than now, as this year is winding down?

In this session David will discuss the several key ways to grow your business with some viable and affordable marketing solutions. Then you will walk through a planning calendar and set goals and target marketing initiatives that you can put forth into action as the new year begins. It will be a dynamic and interactive session for sure.

This session is for anyone starting or running a business.

Plan to meet people, to laugh, and to stay late.
Networking and cocktails 6:30pm; Presentation at 8:00pm
L'Espresso, 321 Bloor Street West (at St. George)

Get your ticketnow!

About David Cohen

David's background is in business-to-business sales in both radio advertising and the promotional products/incentive business. He owns and operates Technicolour Umbrella, a consulting firm that specializes in helping small business owners. He is also the host of the weekly radio program Small Business, Big Ideas heard throughout the Greater Toronto Area on CKDO 1580. more

Networking and cocktails 6:30pm; Presentation at 8:00pm

Get your ticketnow!

Official Website: http://www.businesspartnerships.ca/sessions/entrepreneur_series.phtml