Lean Startup Metrics - the keys to success January 25, 2012

One of the defining characteristics of a Lean Startup is the use of actionable metrics to drive decision making and product development.

But it is also one of the hardest things to get your head around.

The evening will cover how to use data, what to measure and when not to. It will also explain how and when to use the following metrics techniques: funnels, cohort metrics, A/B experiments, viral co-efficients, online marketing measurement, customer acquisition costs and lifetime customer value.

About the Speaker...
Stuart has a Masters Degree in Engineering and 10 years experience as a software engineer, technical architect and management consultant working on internal systems and large-scale websites and applications. In 2007 he co-founded Made by Many to create a new type of agency – a social technology company that works more like a web start-up. During the day Stuart is a lead technologist working on delivering digital products. He is an advocate of, mentor and frequent speaker on Agile project methodologies and Lean Startup applied to the strategy, design and development of digital services and products.