IxDA Düsseldorf Second event 26 of March: "Stop Designing Products" with Adaptive Path March 26, 2008

IxDA Düsseldorf Second event 26 of March: "Stop Designing Products" with Adaptive Path, San Francisco

When: 18.30-20.00 Wednesday 26 March 2007

Where: NeoMotion Offices at : Neuer Zollhof 3, 40225 Düsseldorf, 9th floor. Doorbell code - 3532. Contact Oliver Kapelle +49(0)172-2061392 if you have problems accessing the building.

Register: Email us at [email protected] Spaces are limited.

Topic: "Stop Designing Products "

This talk is about :

"At best, most product organizations have a list of requirements to meet, and, more typically, they simply have a set of features to develop. Designing and developing to requirements and feature lists leads to unsatisfactory experiences, because you're no longer oriented to the perspective of the user. As you make decisions along the way, your concerns for features, data, and technology trumps serving the customer.This is in large part because you have those requirements and feature lists in front of you, but nothing to represent the experiential point of view"

Participants:

Adaptive Path http://adaptivepath.com/

"We help companies create products and services that deliver great experiences that improve people's lives. "

The talk will be presented by Henning Fischer and Leah Buley

Official Website: http://ixda-de.blogspot.com/