It Pays to Advertise May 10, 2009

'It Pays to Advertise' follows the whirlwind adventure of two speculative entrepreneurs who scheme to create, market, and most importantly sell a new business--without actually producing any goods or services. Their faith in the power of advertising is a conviction that hype is worth more than substance in attracting investors. Too familiar in today's business news, It Pays to Advertise is a fast-talking, light-hearted comedy with a romance at its center, in which everything is gambled, everything is lost, but all finds its way right in the end.