Internet Marketing Series Part I: Converting Visitors to Prospects February 6, 2008

Most of us want visitors to call, email, complete a form or buy as a result of their experience on our websites. That's accomplished by identifying our target audience then assisting them to engage further. That engagement is considered a "conversion".

Your target audience is probably not homogeneous. They have different needs and are at varying points in the "buying" process. This session will help attendees:

* Deliver clear messages to website visitors

* Position messages where they get noticed

* Identify their "Unique Selling Proposition"

* Create targeted customer profiles

* Guide site visitors on conversion journeys

* Develop strong "calls to action"

This session is recommended for small to mid-sized business owners and other website operators who realize a 1% increase in conversion rates can translate to a 100% increase in customer generation.

$25 for eBig members; $35 for non-members, more at the door.

Official Website: http://www.ebig.org