11301 Olympic Blvd.
West Los Angeles, California 90064

Creative Juices: Fostering Innovative Thinking

Come learn about fostering innovation with executives from Idea Crossing.
Idea Crossing helps organizations capture the world's imagination and use it to solve strategic challenges.

Idea Crossing's clients include Hilton Hotels, American Express, Harley-Davidson, Whirlpool, General Electric, Shell, Lexmark, Red Hat, as well as foundations and academic institutions.
What You'll Learn by Attending:
- How to use games and competitions to facilitate creative thinking and innovation.
- How incentives can spur creativity.
- How to frame innovation needs to maximize the quality of proposed solutions.
- How to evaluate innovative ideas to find the winners.
- Crowdcasting and crowdsourcing: ways to tap into creativity outside your organization.
- How to manage intellectual property when using crowdcasting.

Speakers:

Anil K. Rathi, MBA, Founder & President
Nyssim Lefford, PhD Director of Research & Senior Producer

$45 members, $55 non-members, $40 students, +$10 at door.

Official Website: http://www.pdmala.org

Added by FullCalendar on September 17, 2008

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