Innovation Games(r) for Customer Understanding December 9, 2010

A two-day class, based on the book by Luke Hohmann, designed to teach participants a series of serious games used to elicit better and more complete understanding of customer needs. Used by such companies as Cisco, Reed Elsevier, Emerson Climate Technologies and others.

Modern product development practices place great emphasis on having development teams work directly with customers. But how do you elicit what your customers truly want from your product or service? This course tackles this challenge by revealing how a variety of serious games can help you develop the understanding that forms the foundation of innovation.
Based on Luke Hohmann's seminal book, Innovation Games�: Creating Breakthrough Products through Collaborative Play, this two-day interactive course teaches you how to apply the same techniques that companies like Qualcomm, Cisco, Emerson Climate Technologies and Reed Elsevier have used to improve their products and services.
During the two days, you'll learn what each Innovation Game will accomplish, why it works, and how to play it with customers. Then, we'll show you how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.
Event Info URL
http://innovationgamesny-mblas.eventbrite.com