iLunch 5.03: Pressing Play - The Music Industry and Interactive Media May 11, 2007

The play between the music industry and interactive media has resulted in the cultivation of new business models for all entertainment sectors as they grapple with the emergence of new distribution and marketing platforms.

The music industry has been the virtual "canary in the coalmine" for almost a decade. It has faced enormous threats from the rapid growth of broadband and peer networks. At the same time, interactive platforms have been a boon to independents enabling dis-intermediated distribution and consumer contact that was never possible in the past. Recently, social networking tools have created a new paradigm of highly segmented peer groups that wield tremendous power and influence in the emergence of pop culture trends.

What is next for the music industry?

What challenges and opportunities should content producers in all media expect next? Which ones should they embrace? Which should they eschew?

Join us in the discussion with Jim Griffin, Managing Director, OneHouse LLC and special guest panelists as they explore....

More speaker info coming soon @ www.interactiveontario.com

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Doors open at 11:30am
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io and CMPA Members $40 + GST
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Produced in partnership with the Canadian Music Publishers Association (CMPA) and with the support of the Ontario Media Development Corporation (OMDC).

Official Website: http://www.interactiveontario.com