ICI-1 Competitive Intelligence Basics Workshop August 25, 2008

Achieving competitive advantage through systematic competitor and market analyses

In times of increasing competi­tion and complex, fast moving competitive envi­ronments, it is impor­tant to be one step ahead of the competition. Busi­nesses have to anticipate the activities of their competitors when developing their strategic posi­tioning.

Competitive analyses are essential to successful development of corporate strategy, conducting an­tici­patory strategy planning and gaining a measur­able competitive advantage. Competitive Intelli­gence, which brings in a systematic analysis proc­ess adds the decisive edge to strategy.

This workshop conveys the fundamentals needed to efficiently conduct research master information overload, use analytical tools intelli­gently, imple­ment CI as a process in your business, and make strategic decisions with greater cer­tainty.

Official Website: http://www.institute-for-competitive-intelligence.com