IABC Corporate Reputation Summit April 19, 2007

IABC presents
The 2007 Corporate Reputation Summit
Presented in association with Delahaye and The NewsMarket

Recent years of corporate misdeeds, scandals and financial downturn have undermined consumer confidence and placed corporate reputation high on the CEO’s agenda. Communication and PR professionals are increasingly tasked with monitoring and improving this seemingly intangible asset. The Corporate Reputation Summit offers a forum for discussion, debate and learning about the best practices, trends and issues affecting corporate reputation today.

You’ll gain new insight on:

- The link between corporate reputation and business value
- How CEO reputations are built, maintained and defended
- Transforming corporate culture and reputation
- Creating best workplaces for employee engagement in your brand
- The role of leadership and vision
- Positively influencing reputation through crisis/risk management
- Measurement of your company’s reputation and its affect on financials

Official Website: http://www.iabc.com/crs