IABC & Cision 2007 Research & Measurement Conference November 13, 2007

Practical approaches to generating and demonstrating communication ROI
Corporate communication and public relations managers traditionally focus on the generation of positive media coverage to raise awareness. But when it comes to demonstrating return on investment, PR professionals tend to evaluate the volume of media coverage, which does not accurately reflect business results. While positive media coverage is essential, a combination of technology, methodology and a changing business environment requires a new measurement imperative.

The 2007 Research and Measurement Conference provides corporate best practices, case studies and practical measurement principles to help communication executives become integral to the strategic process and leadership team. You will learn to position your public relations program as strategic, and demonstrate the value of PR to your organization’s bottom line. You’ll also develop a network of corporate professionals to tap for advice and discussion on effectively measuring communication and public relations outcomes in the months following the conference.

Who should attend
This conference is designed for professionals with more than 10 years of experience in public relations, communication and/or marketing from corporations, agencies, not-for-profit organizations and government.

Research & Measurement Conference attendees are typically employed by corporations as directors or vice presidents and manage internal and/or external communication. The conference provides opportunities to consider best practice applications, discuss professional issues with peers, consult with experts and make new business contacts.

Attendance is strictly limited to 200.

Official Website: http://www.iabc.com/rm/