IAB Search Council presents... Search Marketing Best Practice
In July 2008 the IAB Search Council, consisting of senior search experts from search engines, agencies, tech providers and a panel of the UK's top advertisers, released the IAB's Search Help Centre. It is a resource that covers topics the Council found search marketers to be lacking knowledge on. Topics include trademarks, intellectual property ownership, invalid clicks and privacy in the search environment.
Here, in this exclusive session for SES 09, senior thought leaders from the Search Council discuss the topics in the resource, bringing advice jointly approved by Google, Microsoft and Yahoo! direct to the search industry. Each attendee will also be given a free printed copy of the resource and agency selection checklist.
The agenda will cover:
Intellectual property ownership - do you really have control of your keyword and campaign data? Are you aware of its value and the risks you may be placing your business under?
Trademark use - what are the rules and issues? What should you be aware of? Have recent changes affected the market place?
Selecting a search agency - if you require an agency to help with your search marketing it's important that you choose the right one. Are you confident that your selection process is fool proof? Are you approaching the process in the correct manner? Do you know what you should and shouldn't be checking? This session will discuss everything you need to make the right decisions.
Round-up and questions
Official Website: http://www.searchenginestrategies.com/london/?utm_source=yahoo
Added by SES on January 27, 2009