IAB Engage for Search February 20, 2008

We have become a nation of total searchaholics with 28million people visiting a search engine in the UK in July 2007 and 1.4billion search queries carried out, making it the gateway to brands. Search still holds the lion’s share of online adspend and continues to grow, working wonderfully for advertisers every single minute of the day.

Marketers are now looking for even more insight into who their customers are and how they can achieve an even better return on investment. In this essential half-day conference we will hear from thought-leaders in the market, discussing key case studies where search has had a real impact on businesses from targeting to mobile search to social media optimisation.

Learn from the key figureheads in the industry about how you can integrate search with both your offline and online activity, and make the most of the medium to drive your sales and build your brands.
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Speaking at this event:

Guy Phillipson Chief Executive, IAB

Matt Brittin Managing Director UK, Google

Finlay Clark Senior Retail Strategist, bigmouthmedia

Antony Mayfield Head of Media and Content, iCrossing

Mark Simpson Managing Director, Maxymiser

Mike Teasdale Planning Director, Harvest Digital

Bill Maclachlan Search Account Director, Yahoo!

Duncan Parfitt Head of Paid Search, Steak Media

Official Website: http://www.iabuk.net/en/1/events2008engageforsearch.mxs