In such a fast-paced, ever-evolving world, online is subject to extensive debate - changing behaviour, trends, bandwagons and the constant emergence of new advertising formats have been both a help and a hindrance to its development. One thing’s for sure, the web has come from nowhere in 10 years to challenge TV as the biggest marketing medium in the UK.
With a dictatorial approach to brand advertising no longer tolerated, interaction and engagement have become even more dominant watchwords within the media landscape, and are essential tools of the trade. Are the tried and tested advertising techniques no longer relevant for our digital-savvy audience? Or do the same fundamentals of marketing still apply? Who’s in control - is it now a two-way street or a level-playing field? Come to IAB Engage 2008 and find out.
As the industry-wide focus becomes placed firmly on consumer control, IAB Engage 2008 will challenge the popular paradigm and has invited the leading online experts to demonstrate how advertisers can - and should - talk to their consumers via a range of internet and mobile disciplines.
Once again, we have a fantastic line-up of speakers, including:
Founder & Chief Executive, Yahoo!
Brand Director, Orange UK
Executive Vice President, AOL, and President, People Networks
Rt. Hon Andy Burnham MP
Secretary of State for Culture, Media and Sport
Critically acclaimed author of The Pirate’s Dilemma
Futurologist with Futurizon
Plus more names to be announced providing those key insights, research and exceptional case studies that make IAB Engage the internet marketing event of the year.
Official Website: http://www.iabuk.net/en/1/events2008engage.mxs
Added by icrossing uk on October 10, 2008