How to Maximize Sponsor Revenues August 15, 2007

How to Maximize Sponsor Revenues: The What, When, Who and How of Effective Sponsorship Sales
Ken Bacon, Executive Sales Manager, Miner Productions

In today's business environment more attention than ever is being paid to the bottom line for the events organizations produce. The corporate world that once blindly accepted their events as "loss leaders" no longer exists, with greater scrutiny being paid to the cost of events versus the benefits derived.

Since a significant portion of operating revenues for trade shows, association events and corporate conferences is realized from the sale of exhibit hall booths and sponsorship opportunities, savvy conference managers are looking to maximize sponsorship sales as a means to close revenue deficits or attain profitability for their events.

Defining an event's proprietary parameters and selecting the appropriate sponsorship opportunities based on those boundaries is essential in order to develop realistic revenue projections that do not compromise the integrity of an event.

This session will provide a primer on the types of sponsorships that are typically sold at events, how they should be sold and who should sell them. It will also delve into emerging technologies and how they can extend the marketing reach of event sponsors before, during and after an event, and thereby generate additional revenue for event owners.

This informative session will provide the following benefits:

An overview of the types of sponsorships sold at events and a look at innovative ways that new technologies are expanding revenue opportunities.
A foundation to help you differentiate between desirable and undesirable offerings based upon an individual event's mission statement.
Knowledge of how the sponsorship sales process works and of the revenue-killing ramifications if sound selling principles are not applied to the entire process.
Hands-on, collaborative time to apply the principles learned to real-world situations

Official Website: http://www.svama.net/events/20070822ws.html