How to effectively market your business against larger competitors January 27, 2010

Attend this Small Business Program to learn how to effectively market your small business against larger competitors. In order to grow your small business, you need to market like a challenger brand. Challenger brands have to work harder to differentiate their brands because they do not have market dominance as their differentiator.

If you have asked yourself any of the following questions, this program is for you:

Are you in an extremely competitive market?
Are you being outspent by larger competitors?
Has your growth rate hit a ceiling point?

Attendees can expect to cover:
How to understand the challenger brand
How to embrace the challenger brand mentality
Marketing strategies you can employ to take your company to the next level
How to develop a unique messaging strategy that gets you noticed
Which media vehicles you should use to most effectively promote your business
How to set up an effective social media program

Attendees can also expect an open forum period so you can ask the experts specific marketing questions about your business.

Presentation by:
Gumas

Cancellations must occur 48 hours in advance to receive a refund.

A veteran of the advertising and marketing industry, John founded Gumas in 1984. John embraced Cultural Branding early in his career and quickly recognized that spirited clients weren't being serviced well by the big boys. And that's when Gumas was born. John currently sits on many boards, including Chairman of the San Francisco Giants Community Fund, The San Francisco Chamber of Commerce, The Greater San Francisco Advertising Club, The San Francisco State University Foundation and The Elios Society. In addition, John is an adjunct professor of advertising and marketing, a regular columnist for numerous publications, an author and a frequent speaker. He holds a degree in marketing and advertising from San Francisco State University.

Official Website: http://www.sfchamber.com/eventsprogs/bizdev/programs_sbp.php