How Design Thinking Can & Will Be Used as the Next Competitive Advantage April 13, 2010

Panel discussion in our ongoing Rotman School of Management Design Thinking Experts Speaker Series in London, England.
MODERATOR:
TYLER BRÛLÉ, Founder, Winkreative; Editor in Chief and Chairman, Monocle magazine and Columnist, The Financial Times
PANELISTS:
LUCY KIMBELL, Clark Fellow in Design Leadership, Saïd Business School, University of Oxford
ROGER MARTIN, Dean, Rotman School of Management, U of Toronto; Board Director, Thomson Reuters and Research in Motion and author of 5 books including “The Design of Business: Why Design Thinking is the Next Competitive Advantage” (Harvard Business, 2009)
RORY SUTHERLAND, Vice-Chairman, Ogilvy Group UK and Columnist, The Spectator

EVENT DETAILS:
7:00-17:30 attendees arrive
17:30 sharp to 18:45 panel discussion/audience Q&A;
18:45-20:00 reception (host bar – wine, beer, soft drinks, snacks)
20:00 adjournment
Registration Fee: £25 (C$42) per person.
This fee includes the session, 1 hardcover copy of “The Design of Business: Why Design Thinking is the Next Competitive Advantage” (Harvard Business, 2009) & cocktails. Please note that all fees on the registration form will appear in Canadian dollars. If you are registering from within the United Kingdom, the exchange conversion into £ sterling will appear directly on your credit card statement.