From the party invite:
"It's about that time of year again! If you're heading down to Austin, Texas for South by Southwest, we hope you can join us and our friends from Blogger for a little party. Come, drink, and meet the fine folks behind Google Reader. We may even have a few things for early arrivals...
Bring an SXSW Interactive Badge, or find one of us or the Blogger team at the conference for an invitation. We'll be donning some schwag, so keep an eye out."
Added by waxpancake on March 7, 2009