53 - 60 Holburn Viaduct
London, England EC1A2FD

Chris Anderson is the current editor-in-chief of Wired Magazine, which has been around before many of us were tangled up in the web. Chris first coined the phrase “The Long Tail” in the 2004 Wired article by the same name. And has expanded his thoughts into a book titled The Long Tail: Why the Future of Business Is Selling Less of More (2006). Which you can buy on Amazon or any other good book seller. Before Wired he worked at The Economist, in London, Hong Kong and New York, where he launched there coverage of the internet, while Technology Editor.

Chris will talk about the big-picture consequence of the long tail and detail how our economy and culture is shifting from mass markets to million of niches. He will happily debate about the effect of the technologies that have made it easier for consumers to find and buy niche products, thanks to the “infinite shelf-space effect.” And touch on new distribution mechanisms, from digital downloading to peer-to-peer markets, that break through the bottlenecks of broadcast and traditional bricks and mortar retail.

Certainly not to be missed

Official Website: http://www.geekdinner.co.uk/archives/2006/06/29/chris-anderson-geekdinner-friday-july-7th/

Added by cubicgarden on July 2, 2006