Gambit on Licensing (Brand/Format/Series) February 12, 2009

Gambit on Licensing (Brand/Formats)

12th Feb 2009

Gaming gambling (even soft gaming or skill gaming) is essentially FMCG business, like selling Cereals, chocholate bars or insurance/banking/derivative products (for higher stake games like spreadbetting etc.).

Therefore, gaining Trust and maintaining a good following for an operator is key and one best way is to license a brand/format from another medium (TV? movies? Manga/comics? dare I say it Sharon Osborne!??)

However, what is the business drivers behind it, how the deals are stuck, what are the expectations and performance matrix employed to see if it has worked?

To explore these issues and more, as usual, Gambit will pull together a top notch panel of speakers to get to bottom of the licensing jungle..

The audience can decide whether it will be "get me in there", or "get me out of there" at the end of the usual insightful/lively, yet relaxed evening discussion with whos' who of the sector.

Speakers:

Jurian VanDerMeer, Head of Brand Exploitation, Endemol UK [confirmed]

Paul Kanareck, Head of FremantleMedia Ventures [confirmed]

Tom Kenny, Commercial Director, Wagerworks (IGT company) [confirmed]

Brian hadfield, CEO, Cryptologic Plc [confirmed]

Senior Director, , Marvel Comics [Invited]

Register online NOW!

Got some thoughts about what trends/aspects of our sectors that you would like us to cover (not from a vendor's point of view, but what our sector 'needs'!)

Email us if you have any suggestions of very senior speakers, proposing to sponsor, or indeed want to be kept informed about future Gambit event.

It will take place at the Cass Business School:106 Bunhill Row, London EC1Y 8TZ

Find Cass Business School

Timing:

6:00pm Welcoming drinks, tea & biscuits

6:30pm Panel discussion commence

8:00pm Drinks & Networking

9:00pm Proceedings finished at the business school, further networking to a local club/bar

How to book: pre-paid ONLINE.

http://www.thegambit.info/Purchase.html

Official Website: http://www.TheGambit.info