FT Business of Design Talks: Branding with Design September 19, 2007

Business of Design Talks

Co-hosted by the Financial Times and the London Design Festival

"From Marriott to Motorola, Audi to Apple, companies around the world are trying to differentiate themselves with "design-led" offerings. How do creative directors and designers go about reshaping corporate images in this way?"

Speakers:
Frank Stephenson, Alfa Romeo
Steve Ridgway, Virgin Atlantic
Nick Jones, Soho House

FT Moderator:
John Gapper, chief US business commentator

[Start time corrected to 08:00am]

Official Website: http://www.londondesignfestival.com/ft.aspx