FREE SEMINAR: Planning Your Online Strategy for 2008 January 16, 2008

Online strategy generally becomes the red-headed step child during the annual strategic planning process. This leaves web teams in a tough predicament, generally scrambling for time and resources as they move from campaign to campaign thinking of creative ways to meet fundraising goals and stimulate online action. As a result, organizations are suffering from list fatigue, lower constituent engagement, and stagnating online fundraising.

Come join Community IT Innovators Online Strategy Team as we help your organization to turn your online strategy 180 degrees by learning to develop long term strategies for online technology and message delivery. We will cover:

* Methods of evaluating 2007 in preparation for 2008
* Strategic planning for your organization campaigns
* Evaluating the success and measuring your short and long term ROI
* Integrating your online strategy with your organizational strategy
* Getting buy in from your organization and your constituents

Presenters:

Scott Williams, Senior Consultant Online Strategy

Scott Williams is Team Lead of CITIs consulting team and Senior Online Strategy Consultant. Scott helps organizations plan and execute strategic use of technology to make their internal processes more efficient and organic, and their external communications more effective. Scott came to Community IT Innovators after 12 years working in the nonprofit sector: nine years with the Institute for Policy Studies, and nearly four years with the Farm Animal Reform Movement. He has experience in online and offline fundraising, event management, activist education, national grassroots campaigns, organizational management, and, internet technology.

Scott has served on the boards of the Vegetarian Society of DC, and the Vegetarian Union of North America. His other interests include his daughter Grace (born September 3, 2005), soccer, music, vegan cooking (and eating), and reading long books, some of them in Spanish.

Riche Zamor, Associate Consultant Online Strategy

Riche Zamor is an Associate Online Strategy Consultant, bringing to our team expertise in online advertising and promotions, search marketing, and online community building. He started his advocacy work as a student activist and youth worker at the University of Massachusetts Boston, where he earned his BA in Community Planning with a minor in Community Media and Technology. Riche worked for two years as a Community Organizer for Madison Park Development Corporation, where he developed trainings and programs to empower residents and helped lead the highly successful RoxVOTE Voter Mobilization Campaign. Following a position with the Twenty-First Century Democrats, Riche led the successful re-election campaign of State Representative Marie St. Fleur.

Riche has always been interested in social entrepreneurship and technology. He is co-founder of Simply.Out.Standing Inc., a Boston-based web venture seeking to promote up and coming artists and nonprofits using art as a tool for social change. His interest also attracted him to LocaModa, Inc., a mobile development company, where he managed the Text Jockey Team responsible for moderating messages and fostering interaction with end users of Wiffiti screens.

Event submitted by Eventful.com on behalf of rczamor.