Formic Seminar Series Presents: Pay-Per-Click Fundamentals August 11, 2010

In order to generate targeted leads, many small businesses are testing pay-per-click (PPC) advertising. Most companies use Google AdWords to target desirable search terms for increased visibility. PPC advertising can be very cost-effective, when managed properly, due to the ability to target keywords, specific geo-locations, messaging and landing pages. Unfortunately, many small businesses do not have the time or resources to effectively manage PPC campaigns, which can lead to very costly mistakes. Join the Formic team as they walk you through PPC campaign research, planning, implementation and management. You will leave this free seminar with sufficient knowledge of how to optimize your existing PPC campaigns or create a new campaign from scratch. Visit our website (www.formicmedia.com/seminars) for more details, and sign up as space is limited. Networking starts at 5:30.