First-Ever Heidi Look-a-Like Contest Comes to San Francisco October 7, 2010

“YODEL AY EE OOO!”
FIRST-EVER HEIDI LOOK-A-LIKE CONTEST COMES TO SAN FRANCISCO!
Swiss International Air Lines Ltd. Contest Will Benefit
Academy of Friends and Breast Cancer Emergency Fund

Thursday, October 7 from 11:00 am - 1 pm at Justin Herman Plaza

WHAT: Get your Heidi on and come celebrate all things Swiss at the first-ever Heidi Look-a-Like Contest at Justin Herman Plaza. Rent a goat (at your own risk ;-)) and pull out your Heidi Dirndl dress! Contestants will have chances to win fabulous prizes, including an extravaganza package for two to Switzerland complete with round-trip airfare in Business Class on Swiss International Air Lines’ new nonstop service from San Francisco to Zurich and deluxe accommodations in Zurich. Don’t have access to a goat or Heidi dress? All are invited to come and enjoy Swiss giveaways and treats such as SWISS chocolates, Ricola candies, and others. The Heidi Look-A-Like Contest is brought to you by Swiss International Air Lines Ltd. and benefits the Academy of Friends and Breast Cancer Emergency Fund.

WHEN:
Thursday, October 7 at 11:00am - 1pm

WHERE:
Justin Herman Plaza, San Francisco (near Market & Stuart Streets)

WHO:
Heidi Look-A-Like Contestants
MC’s: Fernando & Greg of MOViN 99.7
Judges:
Empress XXX Donna Sachet, Performer, TV Host and Columnist
Joe D’Alessandro, President, CEO, San Francisco Convention & Visitor’s Bureau
Hooman, Morning Show Personality with Sarah and Vinnie of Alice 97.3
Alex Hermann, Director of Switzerland Tourism, North America
Annette Reantragoon, Director Passenger Sales USA., Swiss International Air Lines

ADMISSION:
Free! All are invited to join in the fun!

INFO:
www.myswitzerland.com/heidi

BACKGROUND:
Swiss International Air Lines (SWISS) serves 73 destinations in 39 countries throughout the world with a fleet of 86 aircraft from its Zurich hub and the Swiss international airports of Basel and Geneva. This summer, SWISS opened its newest West Coast gateway in San Francisco with a special edition Airbus A340-300 painted with a 60’s-inspired colorful “flower power” motif, and complete with new premium (First and Business) cabins and economy class service. In addition to San Francisco, other SWISS gateways include: Boston, Chicago, Los Angeles, Miami, Montreal, Newark, and New York. SWISS remains true to its mission of providing quality air services that link Switzerland with Europe and the world and embodies typical Swiss values of hospitality, quality in every detail, and personal care. SWISS is a member of Star Alliance and the Miles & More frequent flyer program. As Switzerland's national carrier. SWISS is committed to making all passengers feel at home. For more information visit swiss.com.