fbFund REV featuring Brian Solis, Jeremy Toeman, and Jeremiah Owyang August 5, 2009

10:30-11:00 - Welcome & Opening Talk: Customer Engagement in the Facebook Era
Clara Shih - CEO, Hearsay Labs & Author, The Facebook Era @clarashih

11:00-12:30 - Marketing and PR Buzz for Early-Stage Startups
Jeremiah Owyang - Senior Analyst, Forrester Research @jowyang
Brian Solis - Founder and President, FutureWorks & Co-founder, Social Media Club @briansolis
Jeremy Toeman - Partner, Stage Two Consulting & Blogger, LIVEdigitally @jtoeman
Moderator: Clara Shih

12:30-1:30 - Program Close & Networking

When's the right time to launch your product or company? Should entrepreneurs hire a PR person in-house, outsource, or do it themselves? How much should startups invest in marketing versus product development? What's the right mix of social media marketing versus more "traditional" channels? Join our panel of social media, marketing, and PR veterans for an interactive discussion on the opportunities, challenges, tradeoffs, and success stories regarding startup marketing.

Official Website: http://www.facebook.com/event.php?eid=105240776826&ref=mf