Eye Forum No. 2: Marketing and Design September 4, 2007

"Eye Forum No. 2 will examine how designers feel about their role in marketing, in creating desire and demand, and in the way their work - as art directors, image-makers, typographers, brand custodians, etc. - affects the social, cultural and economic climate beyond getting paid for doing the job they're trained to do. And we'll look at design from a marketing point of view. How important are designers, and where do they fit in the sales and marketing chain? Is graphic design just another service - like a bike company, or outside caterers? Should designers work higher up the food chain, more strategically, or just shut up and get on with it."

Panel:

Dave Hieatt, founder, owner, Howies
Andy Payne, creative director, Interbrand
Rick Poynor, design critic, columnist and former editor of Eye (1990-97)
Adrian Shaughnessy, art director, writer, consultant, Shaughnessyworks

Chair: Deyan Sudjic, director, Design Museum

[No information on currently on event homepage. Contact Call Clare McNulty on 020 8267 4804 for booking information. Start time to be confirmed.]

Official Website: http://www.eyemagazine.com/