395 Page Mill Road
Palo Alto, California 94306

The burgeoning field of Mobile Analytics was an expected and necessary step for the mobile ecosystem, following in the footsteps of the web industry. Past are the days of "Put it out there and see if anyone uses it." Now, developers, carriers, advertisers, and handset makers all want to know more about how, when, why, for how long, from where, and to where their users come and go. The more we know about user behavior, the better we can customize a product of offer for them, and the more we can improve our products and marketing in future iterations. Today's meeting will discuss the best methods and tools for mobile analytics, and also some of the more interesting trends that they reveal.

About the Executive Forum: Executives from Telecom Council member companies gather quarterly over lunch for intimate, interactive discussions of the needs, technologies, and trends that are affecting their businesses. Executive Forum meetings, which are free for Telecom Council members, gather up to 40 senior-executives from across the telecom ecosystem and are open to C-level management in venture-funded startups and their large company colleagues. Non-member invited guests may also register for $200. If you meet the requirements of our Executive Forum and would like to be invited to these meetings, please send your credentials to [email protected].

Official Website: http://telecomcouncil.cvent.com/event/XF_MobileAnalytics2011

Added by FullCalendar on May 22, 2011